Building Up Your Client Base

As the owner of a small business, you undoubtedly have a lot of responsibilities to handle and pressing demands on your time. No matter how much you have going on, however, it’s important that you never stop looking for new clients and building up your client base. Many small business professionals make the mistake of stopping the “client hunt” when business is good. Those times when business is booming, however, are the best times for finding new clients. You won’t be under as much pressure to secure clients and earn money so the process will be a lot less stressful; plus, prospective new clients will see that you’re running a thriving, top-notch business and will be eager to be a part of it.

It’s a lot easier to devote time to finding clients and building your business when you’re not worried about finances or tax issues, so let your Naperville CPA take the reins in that area. Then, devote your time to finding great new clients. Become a people person, even if doing so is not within your comfort zone. Use every viable opportunity as a chance to network. If you find yourself at a party or social event with people who could become clients, for example, bring up your business! Likewise, consider attending local business conventions, joining the Chamber of Commerce, and getting involved in community activities that will make you better known in the area.

For more advice on helping your small business thrive, talk with your Naperville CPA. Most CPAs have worked with countless small business owners and, as such, will know a few good tips and tricks.